Wines associated with Madeiran businessman boycotted
The Journal reports that a “garrafeira” in Lisbon will stop selling the wines belonging to the group Bacalhôa, associated with Joe Berardo. Appeals for the boycott to be extended spread on social networks.
In last week’s parliamentary commission of inquiry into the management of Caixa Geral de Depósitos, Joe Berardo said he did not own anything and did not have debts – even though he was responsible for an unpaid line of credit of €400 million with that bank. The entrepreneur, born in Madeira, has done business in several areas, including the wine sector. Many do not associate his name with the labels of Bacalhôa or the Aliança, but some people are aware of that, and the wine store and gourmet store BacoAlto announced this Tuesday a boycott of the wines associated with Berardo.
On their Facebook page, the small business located in Bairro Alto, in Lisbon, published a note informing that, as of this Tuesday, he will not buy wines from the companies in which José Manuel Rodrigues Berardo is a shareholder. “The reasons are more than known,” he says, referring to Berardo’s association with projects like the producer Bacalhôa. “Your attitude can make a difference,” the post said. The manager of the wine shop admits that the decision does not reflect on the quality of the wines. “We have perfect notion that the wines of these companies are good. It is the shareholder that leaves much to be desired”, says António Albuquerque.
In social networks there are several calls for a boycott. Searching for wines in association with Berardo, there is a publication that calls for the Bacalhôa wine boycott, accompanied by an image that shows a red cross on some of the labels of this company, based in the region of wines from Setúbal. The post was, as of the time the JM article was written, shared more than 7,000 times. Another publication with a similar message is about to break the 10,000-share barrier.
The eccentric businessman has been before the Portuguese Parliament revealed and revealed that although banks are following him for debts of close to $ 1 billion, he has no debt: “I personally have no debt, I have been trying to help, of course I have no debt,”he said before the members of the committee of inquiry to the management and recapitalisation of Caixa Geral de Depósitos. The Prime Minister, António Costa, said on Monday that Portugal was “surely shocked by the rudeness” of Joe Berardo, when he was heard in the Assembly of the Republic, and said he expected the businessman to pay “what he owes” to Caixa Geral de Depósitos.