Tourism budget nearly doubled
The Diario reports today that the General Assembly has approved an amended budget for the Associação de Promoção da Madeira – the body responsible for promoting the Madeira Islands overseas. An additional €3.7 million has been injected, nearly doubling the budget to €8.4 million. “This increase in funding for the promotion will allow the implementation of a strategy that simultaneously affirms Madeira’s notoriety, activate the winter markets, reduce seasonality and increase the demand for existing operations,” says the Regional Secretary for the Economy Tourism and Culture (not sure about “notoriety”!). Traditional markets, primarily the UK, Germany, France, Belgium and Holland, will be targeted using on-line and digital platforms. The Scandinavian market is also singled-out, specifically as a winter market. 18% of the budget will go on attracting more Portuguese visitors.
AP Madeira is a non-profit association, founded in August 2004 by the Regional Directorate of Tourism and Commercial and Industrial Association of Funchal. It arose from the perceived need to create an entity that, in collaboration with the Regional Department of Tourism, focused exclusively on promoting the Madeira Islands, working with hotels, travel agencies, car rental agencies, official agencies and tourist entertainment companies.
Big occasion on Friday night when the hugely popular fado singer performs in Santa Catarina Park overlooking Funchal bay. Probably the best known fado singer after Amália Rodrigues, who died in 1999, Although Mariza is considered a member of the “New Fado” movement she does perform more traditional fado. Great voice! Tickets on sale: www.blueticket.pt * Fnac * Worten * Media Markt * Diário de Noticias da Madeira.
Pétanque arrives in Ajuda
As part of their campaign to keep citizens active, the local authority, Câmara Municipal do Funchal, in partnership with the local TV company, RPT-Madeira, are holding a Pétanque competition on 23rd August (16.00) at Jardim da Ajuda (presumably the event will be staged in the gardens above the Forum shopping centre?)
English Church music concert
The English Church has requested that we publicise the forthcoming concert: